Create Income Stream Using Professional Development
By Ed MacNevin Co-Founder, and CEO
School Districts today are facing shrinking budgets amidst a sea of new or changing initiatives. With each new or changed initiative, professional development is needed so that teachers and administrators can stay current within their practice. Wouldn’t it be nice if the typical professional development that regularly occurs within school districts could be monetized to generate a new unrestricted substantial income stream? With a few changes, your current Learning Management System can easily do this by offering professional development courses to a paying public audience. It is not difficult to Create Income Stream Using Professional Development – turn your existing LMS infrastructure into a revenue stream!
It is not difficult to turn your existing
LMS infrastructure into a revenue stream!
TYPICAL PROFESSIONAL DEVELOPMENT MODEL
A typical model for professional development includes offering a mix of face-to-face and online courses to internal staff. This model may also include incentives such as badges and certificates, or perhaps conference style PD formats offered at specified locations with keynote speakers. School districts recognize that many initiatives they are facing and conquering via staff development can benefit other school districts that are facing the same problems. When your teacher leaders are excellent, the classes, seminars, and conferences that they lead/teach can be marketed and sold for income. With all the time, money and effort going into an internal PD program, why not capitalize on your investment?
The GoSignMeUp registration system allows staff to manage both
“in-seat” or online courses and allows patrons to sign-up and pay for either
FACILITATING CLASSROOM CENTRIC PROFESSIONAL DEVELOPMENT
Your learning management system is often ‘classroom’ centric; students interact with a classroom portal for assignments and grades. Professional development programs are ‘course’ centric, meaning a potential student does not report to a portal, but rather signs up for a particular course, or list of courses, to achieve a goal such as a badge or certificate. Many Learning Management
Systems such as Blackboard Learn, Canvas and Haiku Learning use a classroom-centric model, so school administrators may not realize that the same system can dole out professional development content. With GoSignMeUp integration to a learning system, you will then be able to facilitate for course-centric certification. The bottom line is GoSignMeUp connects to individual courses within Learning Management Systems to facilitate professional development to an external audience.
Potential students can then search for, sign-up and pay for certification courses which can be face-to-face, online, or a combination of both. Pricing options, such as coupon codes, mean you can offer your internal audience low or no charge, while your external audience pays full price.
EXTENSIVE REPORTING, ANALYTICS AND AUTOMATION
GoSignMeUp provides tools to track student’s progress helping to develop and improve learning plans and pathways. Additionally, there are customizable and flexible analytic tools that work well for federal, state and local reporting.
Additionally, tasks such as class confirmations, rosters, and issuing course completion certificates are completely automated. This will save lots of administrative time and money. You do not lose any of the original functions of your LMS, only gain a host of options with the addition of the registration software.